General Motors is pulling out all the stops in an effort to restore consumer confidence in its products. Beginning Monday, GM will offer a 60-day money back guarantee on all of its vehicles.

This is GM's first major marketing campaign since emerging from the depths of bankrtuptcy. The ad campaign puts the company's new chairman, Edward E. Whitacre Jr. into focus as the spokesman for the offer to give a full refund within 60 days on any GM car or truck.

The campaign is called "May the Best Car Win", and is aimed to not only restore consumer confidence, but also change GM's image as a financially struggling company with lesser products. The first television ad featuring Whitacre and the new campaign will begin airing on Sunday.

A media report says that Whitacre is hoping to restore confidence in GM just as Iacocca did with Chrysler ads in the 1980s.

Speaking of the campaign, Whitacre said:

"I'm happy to do it, I wanted to do it, and I think it is important to do it,. I am convinced that our cars are as good, if not better, than anybody else's."