Watch out iTunes, Amazon has come gunning for you. Amazon launched their digital music store. What is best about the new service is that it is finally a big enough competitor to digital download giant iTunes. Now, maybe consumers can have a music price war instead of shelling out the .99 Cents per song without much of a discount on albums.

Browsing through Amazon's store was seamless and easy. Tracks download in Mp3 format so they will be able to be played on any player including iPods. A downside is that not all labels are signed on to the Amazon MP3 but the selection from EMI and Universal is far from sparse. The collection boasts over 2 Million songs for nearly 200,000 artists ranging from Pink Floyd to Radiohead. Speaking of Pink Floyd, the price on the complete album of 'The Wall is only $8.99. That is a great deal and I am sure there are many more out there to be had.

If you use Amazon already you know that the company tracks your purchases. That will probably help them sell their Mp3's as they tantalize you with music you want to add to your collection. Their new site looks like a winner.